Ben Yancer, Inc.

When I sign my name at the end of an e-mail, I put a little dash after it. It looks like this, Ben-, and it reads, “Ben with a dash,” or just “Ben.” I never thought much about this habit of mine. Until a few weeks ago, that is, when my friend Ben Barber sent me an e-mail and signed it, Ben Barber+. It took me a moment to realize what he …